Instructors choose from three scenarios available in the underlying model, each with different optimal outcomes - so students can play a second time after a debriefing session, and apply what they’ve learned, without knowing the solution as they attempt the exercise a second time. The menu includes Mediterranean staples like shawarma, basboosa, and a fattoush salad with pomegranate dressing. During each simulated week, students can modify their choice. Zaaki joined Bostons food truck scene in 2018, and their delectable Egyptian food has already earned them a huge following. Working individually or in teams, students review basic market data, and then are faced with a choice: They can conduct additional market research, open a food truck immediately, or open a small pushcart. In this exercise, students play the role of an entrepreneur and strive to maximize their revenue over five simulated weeks by selling ice cream, frozen yogurt, or smoothies at various locations in the city of Boomtown. New Venture Exercise: The Food Truck Challenge The simulation was developed by Forio on Forio’s platform, Epicenter.
Content for the simulation was created by Professor Michael Roberto, author of the best-selling simulation Everest, and Harvard Business Publishing. Harvard Business Publishing and Forio have released a new simulation, New Venture Exercise: The Food Truck Challenge.
